World Toilet Day 2013 Splashdirect's Guide to World Toilet Day


World Toilet Day is an annual event taking place on 19 November. World Toilet Day 2013

History of World Toilet Day

Established in 2001, World Toilet Day was born out of a desire to raise global awareness of the 2.5 billion people who don't have access to sanitation - That's almost half the world's population!

2013 marks the first year World Toilet Day has been recognised by the UN as an official day.

Why focus on toilets?

For the average person, sat at home in front of a computer, it may seem a tad odd to have a day devoted to toilets; but when you consider 40% of the world's population don't have access to one, the motives becomes clear.

World Toilet Day

Why is World Toilet Day so important?

According to UNICEF, lack of sanitation is 'one of the single biggest challenges facing the world today.'

Without the facilities to contain and dispose of faeces, it can seep into the water and food supply. To put this into perspective, it is estimated the amount of faecal matter consumed by those without access to a toilet is 10g per day!

This fact becomes even more rancid when we learn that 1 gram of faeces can contain:World Toilet Day

  • 100 parasite eggs;
  • 1,000 parasite cysts;
  • 1,000,000 bacteria; &
  • 10,000,000 viruses.

This global issue is particularly worrying when we learn this results in the death of 1.8 million people every year! In fact, diarrhoeal disease - caused by lack of sanitation - is the second biggest cause of death of children under the age of 5: with 5,000 deaths every year!

How YOU can get involvedWorld Toilet Day

There are many ways to get involved with World Toilet Day, here is just a selection:

  1. Take part in our World Toilet Day blogging competition: Tell us your funniest or most disgusting bathroom story to win £250 & for every entry we'll be donating £2 to WaterAid.
  2. Share our World Toilet Day Infographic and raise awareness of the importance of sanitation.
  3. Donate to WaterAid (the UK's leading promoter of World Toilet Day).
  4. Take part in WaterAid's challenge of sitting on a toilet all day: Simply print out this image of a toilet seat.
  5. Put up these posters and bring World Toilet Day to life: Thank you toilet & Get engaged.
  6. Share WaterAid's video about Louie the Loo.